The Roche Mobile App is a tool that helps employees Collaborate among each other.
Collaboration is one of todays strongest business trends, fueled in part by advances in (and employees experiences with) social media.
The ability to exchange ideas and communicate about activities has proven wildly popular in the social sphere -- why not in the business one as well? And recognizing this demand, vendors are making tools available that enable teams to keep track of each others progress on a group project, exchange information about tasks and contacts, and otherwise work together.